3 WAYS TO GROW ON INSTAGRAM

1. Instagram Reels Instagram announced Reels two
years ago to help spice up the app with a new creative tool. According to
Instagram, ‘Reels are short, entertaining videos’ to help ‘express your
creativity and bring your brand to life.’ Of course, everyone knows that Reels
are Instagram’s response to the popularity of TikTok’s short-form video format.
The ability to create short videos with music, graphics, text, and fun filters
is a big reason they have become popular. Adding music and effects to your
short-form Instagram Reel might be a way to attract new brand likes. If you are
doing product promotions, then an Instagram Reel can offer you a way to make
fun, engaging mini- commercials. It’s worth testing out the Instagram Reels
format and seeing if you can create some fun engaging content.
2. IGTV Videos
Instagram TV (shortened to IGTV) is the less popular step-child of Instagram
Stories and has had mixed success so far on the platform. However, it is worth
considering as a way to grow your video content. It’s shown that video posts
receive nearly 40% more engagement than images alone. Think of IGTV as a youtube
built into Instagram. It uses video to compliment the functionality of the phone
and is given extra press whenever an IGTV episode is published. If you are
creating video content, then consider cutting or repurposing content for the
IGTV platform as it will become more relevant in 2021 and beyond. Instagram has
invested heavily in the platform (IGTV even has its own individual app), so we
are likely to see growing engagement in 2021 and beyond. Another tip: be sure to
promote your IGTV videos with Insta Stories (Instagram allows you a link to do
this). This is a great way to grow interest in the videos by showing small
snippets of them through your stories.
3. Consistency Being consistent with your
posting is one of the more important elements to be mindful of. Multiple studies
have shown that posting on Instagram once or twice a day will add to your
growth. This will do more than hiring an Instagram growth service, or paying for
fake followers (never a good idea). When frequent posting occurs, the audience
sees that you’re committed to providing them with great content regularly. They
get used to you being in their feed, and you become the ‘go-to’ content creator
for the types of entertainment, products or services you promote. To grow your
Instagram following takes time, but this book explains how you can achieve all.
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